UpMenu
+784% organic traffic in international markets
UpMenu is an online ordering platform for restaurants that is expanding into international markets. We built an SEO strategy for global visibility from the ground up and helped assemble the team that runs it today.
- Industry
- SaaS
- Scope
- SEO · Content strategy · Marketing team
- Duration · markets
- 12 months · USA, Canada, Europe
Key result
+784%
organic traffic in 12 months
Result
5×
more leads than before we started
Result
3
target markets: USA, Canada, Europe
01 /
Challenge
UpMenu was targeting customers in the USA, Canada and Europe, but in those markets its website had little visibility in Google. Organic traffic wasn't building the steady flow of leads a growing SaaS needs.
It needed an SEO strategy designed for several markets at once — and people to execute it day to day.
02 /
What we did
SEO · Content strategy · Marketing team
01
Technical website audit
We checked what was technically holding back the site's visibility in Google and ranked the fixes by their impact on traffic.
02
Content audit
We reviewed the existing content against what customers in the target markets actually search for.
03
SEO strategy for global visibility
A new strategy tailored to the USA, Canada and Europe: topic priorities, content structure and the order of work.
04
Team recruitment and onboarding
We helped assemble a marketing team and onboarded it into the strategy, so growth could be sustained in-house.
03 /
Results
In 12 months, organic traffic grew by 784% and the number of leads more than fivefold.
The strategy and the team stayed in the company: growth doesn't depend on an outside agency.
THE NEXT RESULT COULD BE YOURS
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