Strike Bowling

−27% no-shows thanks to online booking

Strike Bowling, a bowling alley, had an outdated website and handled bookings by hand. We launched a new website with a lane booking system, plus Google Ads campaigns.

Industry
Entertainment
Scope
Website · Booking system · Google Ads
Duration
One-off project

Key result

−27%

guest no-shows on booked lanes

Impact for the team

The staff spend far less time handling bookings by hand.

01 /

Challenge

The website was outdated and didn't let guests book a lane online. Every booking had to be handled by hand, and some guests didn't turn up at the booked time — leaving the lane empty.

The venue needed a solution that would take work off the staff's plate and make a booking a real commitment for the guest.

02 /

What we did

Website · Booking system · Google Ads

01

New website

A website designed from scratch, with booking as the main reason to visit.

02

Lane booking system

Online booking built into the website — guests pick a lane and a time without calling the staff.

03

Google Ads campaigns

Campaigns that send traffic straight to the booking page.

03 /

Results

Guest no-showsindex, before launch = 100
Before100
After73

No-shows on booked lanes dropped by 27%.

The staff spend far less time handling bookings by hand.

„Dominik set up Google Ads campaigns and a new website with a booking system for us. Our staff now have far less manual work, and guests actually show up for their booked lanes. I recommend him without reservation.”
Client reviewDamian CierpiałOwner

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